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100 drones for PUMA at the start of a Bundesliga derby

Date:

11. November 2022

Place:

Hennes Weisweiler Allee 1, 41179 Mönchengladbach, West, Deutschland

Client:

PUMA

Number of drones:

100 Drones

About the show

As a surprising guerrilla action, we had the opportunity to fly for PUMA and the spectators during the Bundesliga derby match!

Storyboard

  • Erscheinender Puma

  • Schriftzug “Stronger”, der sich dann in:

  • Schriftzug “Together” umwandelt

  • Springender Puma in PUMA-Logo-Version

Projekt­beschreibung

Three weeks before the show day, we were approached by PUMA to fly a show just before the kick-off of the Bundesliga match between Mönchengladbach and Dortmund. We immediately consulted with the Federal Aviation Authority to determine whether it would be realistic to obtain a permit within such a short timeframe. After receiving confirmation and conducting further digital assessments regarding potential flight areas, we gladly and eagerly accepted! The occasion for the show was the "Stronger Together" initiative, aimed at promoting a tolerant, diverse, inclusive, and peaceful coexistence! In developing the storyline, every element had to be validated from various positions both by PUMA and the representatives of the participating clubs. This resulted in the pointed sequence of elements shown in the video, which clearly positioned both the initiative and PUMA.
Here's an article titled: "SHINING BRIGHT FOR DIVERSITY"

As well as here the Instagram post after the show: